Day 18: The 4 Commandments

There are 4 things.

They are easy to identify, and actually make running your marketing so simple.

Whenever you have a bottleneck in growth, identify these metrics in your business and then check to see if you are doing everything you can to move the needle.

Here they are:

1. List Growth

2. Consistent Campaigns To Your Engaged List

3. Base Flows Firing

4. Monitor Deliverability

Now we could go off on a tangent for each of these.

Which is exactly what I’m about to do:

Today’s Lever……

List Growth

What is it……

The rate at which new email/sms subscribers are joining your list of people to send to.

( The non nerdy version )

How quickly is your list growing?

Where are the traffic sources to your list growth?

How can we increase list growth?

These are all important questions to look at when we want to work on this metric.

The last question is more a generalized question to increase this metric, so here are a couple of ways:

Optimize Sign-Up Forms

Brand Omnipresence ( Ads, Social Media, Etc. )

They sound simple, but it takes a lot of work to make an impact.

With signup forms, there are a million little ways that can impact the rates but a quick guide to building strong signup forms I’ll leave for you here:

Brand Omnipresence describes the popularity/commonality of your brand.

Here let me explain:

Take for example a startup that sells weight loss pills that are better than injections.

When you search up on Google: “How to lose weight without injections”

We want our brand to pop up.

When you’re scrolling Facebook we want our ideal prospect to get our ad calling out “How to lose weight without injections”

When they open their email inbox we want our ideal prospect to see subject lines like:

“30lbs lost in 90 Days: Here’s How”

Brand Omnipresence is being everywhere, and you are the main solution to your ideal prospects’ problem.

Now this takes time, and for a lot of dropshipping stores, this can be hard to achieve because of unoriginality and selling a commodity.

On the ads side: You can just pour money into people seeing your solution

On the free side: You must take time to develop a strong digital footprint

The harder side is the free one.

Why do we want this again?

Because the larger our online digital footprint:

• We pay less in ad spend to get customers

• We get free customers from users browsing the web

• We become the main solution for our ideal prospect ( pulling customers from other competitors )

But here’s a couple tips on how to expand our online digital footprint for free:

• Write a blog for your business ( people browsing the web will fall onto your articles through SEO and end up on your website possibly converting to customers )

• Grow a Social Media Presence ( post content for your business, capture an even larger audience at scale )

• Answer FAQ on Qoura/Reddit ( this is a great way to promote your product as the direct solution to many frequently asked questions )

That’s a wrap on thing #1.

I could go on for hours, but then again you wouldn’t be here so……

Tomorrow we dive into #2!