Strangers →💲💲💲

Here’s what we got for you today:

• The Research Topic 🔍

• A Deep Dive 🤿

• Actionable Steps to Success 📃

• The Capital Challenge 🪙

Book: $100M Leads - Alex Hormozi

Why is it important to me?

Learn:

💲How to Get Leads

💲💲How to get more leads than you could possibly handle

💲💲💲How to make your first 100M from getting more leads

The Problem: You are not getting as many leads as you want because you're not advertising enough.

Solution:

• Advertise More

• Advertise Better

• Advertise in new ways

This article is primarily for business owners doing under $10,000 a month in revenue.

The research topic covers well beyond that, so it will be covered down the road.

Before we dive deep into this process, let’s first understand what a lead is:

A lead is a person you can contact

As business owners, we know that if a lead is a person we can contact, not every lead will be interested.

So what we want is an engaged lead.

People who you can contact, that show interest in the stuff you sell.

Naturally, your next question would be, how do we get engaged leads?

Lead Magnets:

7 Steps to Creating an Effective Lead Magnet:

We want our lead magnet to hit these 3 areas to be super effective,

• Reveal a problem

• Give them a taste of the solution

• Show it as a small piece of a total package

Let’s make one that covers these 3…..

Step 1. Figure out the problem you want to solve and who to solve it for

When deciding we want our problem to be narrow to a specific audience,

and we find that when we solve one problem, another reveals itself.

A true winner lead magnet is if our core offer can solve the next problem.

Step 2. Figure out how to solve it

We can solve the problem in 3 different ways:

• Reveal Problems Diagnosis 

Example: You run a speed test for their website that shows their performance is at 30% below the speed it should.

• Samples and Trials

Example: You hook them up to your faster server and show their websites loading at lightning speed, if they want to keep it, they have to pay for it after the trial.

• One step of a multi-step process

Example: You give away a free finance course that is high in effort and sacrifice to do it all, so you offer financial services to help with that.

Step 3. Figure out how to deliver it

Software: You give them a tool

Information: You teach them something

Services: You do work for free

Physical Products: You give them something they can hold in their hands

Step 4. Test what to name it

Test headlines, images, and subheadlines

Step 5. Make it easy to consume

Make it accessible in different formats so they can pick it easiest for them

Make the lead magnet easy to digest, and on any platform, someone can consume

Step 6. Make it Really Good

Give away the secrets, sell the implementation

Provide more value than the cost of your core offer before they’ve bought it

Step 7. Make it easy for them to tell you they want more

Call to action

Tell the audience what to do, and the reason why to do it right now.

Now that we have conquered lead magnets, we move on to the foundation of getting leads….

The Core Four:

The core four outlines the 4 methods there are to tell people about your stuff.

We will focus on the left side of the table as I want to emphasize the importance of mastering these two sections before moving to the left.

Let’s learn how to warm outreach and post content to generate leads…..

Warm Outreach:

You or someone you know probably knows your first 5 clients.

Bold statement, I know.

Let’s take a look:

Pull out your phone and write down the number of contacts you have, the number of emails you have, and the followers you have on all social media.

This is your initial warm outreach list that you will use to get these first 5 clients.

When starting a business, no one knows about what we sell, and what we do, so the best way to crack that -

is to tell them.

Assuming you have an offer, after creating one from the last article, the goal is now to share this offer with as many people as you can, for free at first.

In the beginning, you will suck, and so does everybody else, which is why we work for free, gain experience, and then build up a portfolio to eventually start charging.

Think of your warm outreach as baby step 1 in your business, and posting free content as the digital portfolio.

Posting Free Content:

When you have ever bought anything online from a creator, the first thing you do is look at their free content before you buy.

This is where we seal the deal, and introduce new customers to our work at the same time.

Just like anything else, in order to make good content, that will eventually turn to leads, is by putting in the reps.

Alex Hormozi’s Rule of 100:

You advertise your stuff by doing 100 primary actions every day, for one hundred days in a row.

In order to get better at posting content, we need to spend 100 mins on content a day, for 100 days.

This seems grueling, because it is, and no small business will succeed if you dont put the work in.

Here’s a framework from the book, that will help you when posting content:

Hook, Retain, Reward.

When posting content we want to implement these 3 to make valuable content for our audience.

Let’s start with….

Hook:

This is the part of the content that draws in the attention

base your hook on these persuasive elements -

Recency: as recent as possible, new stuff

Relevancy: personally meaningful

Celebrity: association with a celebrity or popular feature

Proximity: close to home - geographically

Conflict: opposing ideas, people, nature

Unusual: odd, unique, rare

Ongoing: stories still in progress, with dynamic evolving plot twists

Retain:

Lists, steps, and stories

This part of the content is to like the name “retain” or keep the audience interested.

We can use lists, steps, and stories to keep the audience on the edge to continue with our content.

Example for each:

7 Ways I Invested $1000 in my 20’s that paid off big

3 Steps to Creating a Good Hook

My journey from broke to rich in 20 mins.

Reward:

How good your content is depends on how often it rewards your audience in the time it takes them to consume it.

How to tell if its working? Your audience grows.

What is a reward?

It can be a feeling of satisfaction you give the audience, a lesson you teach them, a laugh they get from consuming your content, learning something new, a wow moment.

These are all rewards and a reason to share your content, which will skyrocket it even further.

Now let’s get into getting those first 5 clients.

Your First 5 Clients Framework:

Follow these steps in order:

1. Get your list: contacts, email, social media

Simply put, put together a list of all of the people you have contact with.

Whether it be on your phone, email, or social media, and then write them all down in one place.

This is your warm outreach list.

2. Pick a Platform: the one you have the most contacts on

Pick the platform you have the most contacts on, and start posting free content, and your testimonials when you start to work with your customers.

3. Personalize your message

Now you will reach out to everyone in this warm outreach list.

Make sure to do your research before you reach out to them, and for example, if they have a kid:

“ Hey (contact) I see (contacts kid) just turned 3, I’m sure your happy the terrible two’s are over!”

This is just an example and is meant to show how you personalize the message so it doesn’t come off like you're trying to sell or offer them anything right away.

The goal is connection first, then later in the conversation we present the offer, you will see how without coming off salesy later down the steps.

4. Reach out: reach out to 100 per day

Now your warm outreach list may only be 100, which is totally fine, but this means that we should spend more time with every contact.

The goal is to work in volume, as not all will respond, and only a few will engage with us.

5. Warm them up: acknowledge, compliment ask

Acknowledge something about them (personalize).

Compliment them on this acknowledgment.

And then ask a follow-up question, something closer to what your offer may be.

For example:

Hey Becky I saw you just got a new job at XYZ Bank, congrats on the new position!

I was wondering how you still have time with the bank job and life to stay in such good shape!

( Your offer would be personal training in this example )

If you see this comes off naturally, we didn’t offer her anything but are closing in on what we can help her with.

6. Invite their friends

If our prospect says “ I honestly need to work on staying in shape “ boom you practically closed the deal, now just show them what you do.

If they say something that isn’t a direct close, then it is wise to bring up what you do, and see if they know anyone who might need your services.

“ I am actually a personal trainer and am looking to help train the first 5 people I work with for free in exchange for their pictures as a testimonial, do you know anyone who would be interested? “

This is perfect because either they say “ Yes me! “ or are likely to know someone who does.

And if they hesitate, or give a weird response, you can lighten the offer mood by saying something like “ Is there anybody you don’t like that might be interested? “

This allows for some humor to break up the possible tension of the ask.

7. Make them the easiest offer in the world

Make your first 5 products or services free in exchange for a review or testimonial.

Who is going to say no to free!

8. Start Charging

As you gain experience slowly increase your prices to match your ability rising.

Charge your first 5 clients nothing.

Then the next 5 an 80% discount.

The next 5 a 60% discount.

And so on until you reach the original price, and possibly go higher than it by 20% increments if you are providing an outstanding service.

9. Keep your list warm

Once you run through your warm contact list, start from the top.

A no usually means not yet.

If they are stern, then don’t keep pushing, but we want to reach out on all different platforms because some people never check text, and they prefer calls or vice versa depending on the platform.

Your list will grow as you work with your initial clients because if you do a good job, they will refer you to their friends.

Now try the challenge in the next section and get out there!

Your Challenge:

Get your first 10 customers.

How we will do this:

Using the first 5 clients framework, go step by step, and use referrals to your advantage.

Every client you satisfy, will open you up to their network, focus on delivering an A1 product, and I guarantee you will get your first 10 clients in as little as 30 days.

There was so much to cover from this book, and this is just a fraction of what you can learn from it.

I included the parts I think the majority of people need to focus on which is the foundation.

We didn’t even get to cold outreach, paid ads, monetizing content and much more.

If this article gets 3 “ I loved it” votes in the feedback section below, I will make a part 2.

Thanks for reading as always!