The Secrets Behind Copywriting That Makes You Money

Here’s what we got for you today:

🧩 Skill Breakdown

🎯 Actionable Steps to Success

🪙 The Vault

Imagine I told you that I could outperform your best ad by at least 10%

and if I don’t, I will pay you all of your money back including the media cost…

I then showed you 8 people who worked with me,

7 of which had amazing results,

and 1 paid back in full.

How likely are you to buy my services if you need an ad to perform well?

Very!!!!

Well, this is exactly how Gary Bencivenga made millions.

His skill:

Copywriting

We dive deep into the strategy that made him and his clients millions on Sunday’s issue!

But let me first show you the secrets behind the words:

“ Proof always sells the highest “

In Gary’s example, he was transparent, and guaranteed your money back, if he couldn’t fulfill his promise.

What more could you ask for!?

But then we go a step further…

“ Problem Mechanisms “

This copywriting method is used because nowadays there are too many ads!

And potential customers reject them no matter how attractive.

This is where the mechanism comes in…

Here’s a basic outline:

“ Have you tried everything, and still have ( problem ), maybe you should try ( uncommon solution ) “

The best problem mechanisms showcase the common solution as part of the problem.

Take for example a highly successful campaign from Agora : 

“ Do you have a health problem right now? Well, I bet you’ve tried to solve it in lots of different ways. If you haven’t had any success, maybe it’s time to get your vagal tone checked “

I’m sure you’ve never heard of Vagal Tone, neither have I!

But in their VSL it argued that “low vagal tone” will affect your body in ways such as shriveling your testicles to burning your brain cells!

Now let me show you how to do the opposite:

Let’s make an ad using one of the most powerful words in direct marketing:

“ Secret “

The human brain loves secrets, and it’s what our prospects love too!

Let’s play a game where you decide the winner of the ad copy.

We’re going to run our own “ ad “ together so you can go and profit from yours.

Let’s use this powerful word with “ Problem Mechanisms “

Here are 3 headlines we can create from the combination of these two techniques:

( This ad will be about fitness/health )

Now I challenge you to create 5-10 of your own ad campaigns, using these methods.

Remember: the more ads you test, the more successful of a marketer you will be

If you test 100 ads, and the best copywriter in the world tests 1, you will be more successful.

SUNDAY: We learn Gary Bencivenga’s exact strategy for making millions through some words on a page…

Tune in 📻

Don’t forget The Vault and below that I left a p.s. message for you…

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• Learn the Secret Strategies behind the best copywriters in the world:

• Video breakdown of Gary’s ad

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