$1 Offer → $100M Offer

Here’s what we got for you today:

• The Research Topic 🔍

• A Deep Dive 🤿

• Actionable Steps to Success 📃

• The Capital Challenge 🪙

Book: $100M Offers - Alex Hormozi

Why is it important to me?

⚾ Learn how to create a Grand Slam Offer

📊 How to create scarcity for your offer

💵 How small changes turn your offer into cash

The major two problems entrepreneurs face:

1. Not enough Clients

2. Not enough cash ( excess profit at the end of the month )

At the end of your read, we will solve this.

First, we have to understand how to create an offer that is so good that we charge our own prices because we stand out compared to the rest.

How will we do this?

Create our Grand Slam Offer:

An offer you present to the marketplace that cannot be compared to any other product or service available, combining an attractive promotion, an unmatchable value proposition, a premium price, and an unbeatable guarantee with a money model that allows you to get paid to get new customers.

This will forever remove the cash constraint on business growth.

We start by choosing the right market:

You can have a grand slam offer, exceptional sales, and advertising, but be in a dying market, and lose money.

We must choose a steady or growing market, and with our grand slam offer, we will make exceptional amounts of money.

4 Indicators for Picking Markets:

1. Pain

They must not want but desperately need what I am offering.

2. Purchasing Power

Make sure your target market has the money to buy your services!

3. Easy to target

Choose a market where potential customers are gathered in one or a few places, making them easy to reach.

4. Growing

Growing markets are like tailwinds for your business.

Now that we have an idea of how to pick our market, let’s niche it down!

You can charge more for the same product if it’s tailored to a specific person.

Example:

Let’s dive into why we should charge more instead of less…

Virtuous Cycle of Price:

The higher we increase our prices, the more invested our client becomes.

Think:

If you bought a $49 course on sales. You are expecting to learn something, but as much as $49 might get you in knowledge.

If you buy a $4,999 course on sales. You are expecting some serious changes to your business, and to come out with skills that will make you more than you paid!

Now let’s define the framework for building our offer:

The Value Equation:

Our goal is to Increase ⬆️ the top portion of the equation:

Dream Outcome X Perceived Likelihood of Achievement

and Decrease ⬇️the bottom:

Time Delay X Effort’s Sacrifice

For the top of the equation:

• Highlight the gap between where your client is now and where they can be

• Show them how they are very likely to achieve it with your solution

For the bottom of the equation:

• We want to decrease the amount of time it takes to deliver results

• We want to give out the least amount of effort we can, while still providing high value so that we can scale

Using this initial framework, let’s jump into creating your Grand Slam Offer!

Step 1: Identify the Dream Outcome

No one wants to buy your course, they want the increase in revenue.

No one wants to buy a gym membership, they want the 6 pack abs.

Write down the dream outcome your “vehicle” will take them to.

Your “vehicle” is your product/service.

And it is your job to sell that.

For example:

“ Lose 20lbs in 6 weeks” instead of selling “ buy my gym membership”

Step 2. List all the problems

Write down a list of problems and their limiting thoughts connected to reaching that dream outcome.

The problems before and after using your product or service.

Use the value equation to structure groups of your problems:

Dream Outcome: It won’t work because……

Perceived Likelihood of Achievement: It won’t happen because…..

Time Delay: it will take too long because…..

Effort and Sacrifice: it will be too hard because……

Step 3. Turn Problems Into Solutions

To do this, take the long list of problems you have formed, and turn them into “how to’s”

For example:

Problem: Healthy food is expensive

Solution: How to get healthy food for cheap!

Here are my solutions to my problem listed above:

Step 4. Create the Vehicle for Your Solution

This step is choosing the delivery and effort part of your product/service.

Delivery:

• 1 on 1

• small groups

• one to many

Effort:

• done for you

• done with you

• done by you

Step 5. Trim and Stack

Take the long list of solutions, and remove the low-value solutions.

You will be left with high-value solutions, make about 3 bundles, and give them a name.

Refer to the value equation when trimming your list.

My list:

Enhance Your Offer:

When enhancing your offer, we should use psychology like:

Urgency, Scarcity, Guarantees, Bonuses, and Naming

Now we won’t go into every detail about these because I could write a whole article on it, but here are some examples I used:

Naming:

This is the best part! Now you get to name your offer, which will set you apart from everyone else.

Alex Hormozi devised this format when creating a name for your offer:

The goal is to use 3-5 of these to create your offer name.

Here is mine, and the 3 I used so you have an example to work off of:

Custom Designed Newsletter Launch for Creators

Custom Designed - Magnet

Newsletter “Launch” - Container

Creators - Avatar

Now it’s time for you to create your very own “ Grand Slam Offer “

Your Challenge:

Create your very own Grand Slam Offer.

Now that we have run through the framework, and steps to building one, go out and do it!

Once you have your grand slam offer, you are not finished.

To put this into action, we must obtain the skills and experience to offer such high value!

I noticed this when creating mine, but that’s totally okay!

This offer will be known as your high ticket, high-value offer, and if you have not sold anything yet, we need to tackle that first!

So a tip when getting started, gain the experience and skill piece by piece, to truly stand out, we need to solve all of our target market’s problems.

Be the full package!

Now it’s on you.

Get out there, and create a killer offer to your market!

My Grand Slam Offer ( In Progress )