Day 19: Pull This Lever and Make More Money

This lever prints money.

This is where you make about 40-60% of your email revenue, and it comes down to skill.

Do you know how much to send to your email list?

Do you know what to send?

How is my list responding to my campaigns?

You guessed it!

The second lever is: Sending Consistent Campaigns to an Engaged List

Answer to the first question:

You should be sending about 3-4x per week to your engaged email list.

Answer to the second question:

Testing different angles with your list is the most effective. But if you don’t even know where to start….

Go back and read Day 17 where I break down how to create converting campaigns.

Answer to the third question:

This is entirely up to your experimentation and your metrics.

You should be looking for important ones like:

CTR ( Click Through Rate )

Conversion Rate

Revenue Per Recipient

These metrics can be found on Klayvio and tell you how good your campaigns are to your list.

Now there isn’t a lot to this, it’s just keeping up with those important parts.

But if you want to go more in-depth on campaigns, check out this video: