Day 14: Campaigns Ceasonnnnnn

If you don’t know what the subject line means….

You’re in for a treat.

The next 3 emails will be a mini masterclass breaking down email campaigns!

Now let’s start as you’ve never heard of em’

Explaining it to a 3rd Grader

An email campaign is like a fundraiser in class.

The teacher sends you home with a flyer that asks for your Mom or Dad to give $5 towards curing cancer in your hometown.

In return, you are entered into the school sack race ( which means no schoolwork next Friday )

You are happy with no schoolwork, and your parents feel inclined to donate to the cause because it adds some character to their family name.

How does this relate?

The flyer asking for money is an example of a “campaign”.

It’s an email that we send out to our list, in a sense asking for money.

Now it’s not like we’re sending our Venmo code.

But….

People pay us a lot more than if we were begging for it.

Why?

They want something we have.

The reason any of these people made it to YOUR LIST…..

It’s because they wanted to be there!

And yes we will use that to our advantage.

We have the leverage.

Before sending out any campaign to your email list we need to know where to start and how.

How to Start

I might be biased, but I would suggest starting with a letter from the founder ( no design emails yet ).

We want to start that bond strong, give a personal feel and really break down the brand initiative.

Imagine getting a letter from the founder when you join their list…..

You would feel like you know that person.

You might even brag to your friends that you have talked to a founder!

Especially if he/she responds to your reply!

But what comes after……

Where to Start

Warm your list.

Yes, you have to do this if you want a successful campaign strategy.

And all it starts with is slowly testing the waters for about 2-4 weeks.

Now…

By warming your list it means after sending that first founder letter, you either get an email marketing team on your side.

Or

You take the risk of figuring it out yourself.

Ok if you only have a few people on the list.

Detrimental if you have a decent size.

Now either option you choose here’s what will happen:

You will create a “Campaign Calendar” which basically means you plan out when to send emails to your list.

I recommend 3-4 a week max, no more no less.

These emails will consist of showing off your products, describing your brand story, offering exclusive email discounts, and educational content.

In the beginning, we test.

Test all variations, and when the results come in the most important part of it all begins:

Segmenting Your Email List for Campaigns

Which we will tackle tomorrow…..

For now, if you want to tackle learning segmentation:

WATCH THIS