Day 17: Do Your Campaigns Suck?

Maybe….

Check your Klayvio or whatever email service you use and check the percentage of revenue from flows to campaigns:

As you can see in this anonymous business the campaign side of revenue is low.

A good metric to be at is: 50/50 or 60/40 for the Campaign to Flow Revenue.

So a good next question might be:

How do I know if my campaigns are good?

Here is a swipe file of 80+ Converting Email Campaigns!!!

After you have a field day in there let’s go over a pretty easy framework to follow with design-style email campaigns:

Header

[header img]

CTA

Body Copy

[Product img]

CTA

When writing text-based there’s no specific formula but there are some key points to focus on:

• The Rule of One: Only focus on one benefit/idea per email

•  Keep it Short: people don’t spend much time reading

• Clear CTA: Make it so that the eye is drawn to your link

• Make it Personal: Use personalization features to feel close to the recipient

Now this is the meat and potatoes of learning campaigns and their fundamentals, but what comes next?

Experimenting.

If you take in all this information and aren’t using it, you're wasting your time.

And if this was interesting to learn but you don’t know how to apply it:

Hire someone to do it for you.

If you just learned more than you ever have about campaigns in those short 200 words, reply to this email and I’ll personally help you with your email marketing.

And tomorrow we’ll talk about the 4 major levers to pull if you want to grow your email marketing revenue as a whole.