Day 30: Are we done?

At this point…..

You should understand the basics of growing your revenue through email marketing.

But trust me, there’s wayyyyy more to learn.

So that’s why you have me.

Someone active in the field, and learning new ways to grow revenue every single day.

This is why you should never miss an email, because I am always dropping gems.

What’s Next?

You’ve completed the 30-day email course and now I’m going to continue to drop stories and knowledge bombs daily.

Expect real-world examples, swipe files, and extras only for my email list.

For now, let’s do a recap on the most important aspects to drive revenue growth for your e-commerce store:

1. Strong Flows

2. Strong Campaigns

3. Irresistible Pop-Up Forms

These are the 3 points that make up your funnel.

Everything else can be broken down into specifics, but you should understand that these 3 determine the life of your marketing revenue.

Irresistible Pop-Up Forms are the way to get new prospects into your marketing funnels.

A good Pop-Up Form rate is about 11%.

This means that for every 100 people who visit your website, 11 of those will sign up for your email or SMS list.

( Increase chances of the prospect buying, we now have control over making the sale happen )

Once we capture their information….

( Email, Name, Phone Number, etc. )

They can activate our flows.

( Customer behavior triggers that in response send messages to capture a sale )

So when our prospect “Johnny” clicks on a product but gets distracted mid-conversation and leaves our website….

In this example, our “Browse Abandonment” flow will activate and send Johnny a message reminding him that he was looking at that product.

The Reason: To potentially capture the sale

( We now have full control over identifying any actions Johnny takes with our website, so we can specifically tailor marketing to increase the chances of him buying )

This is how we determine who to send Campaigns to…..

Strong Campaigns

Let’s say we got them in our email or SMS list, but they aren’t engaging with our website.

We need a way to get them to so that we can potentially earn revenue.

And now that we have their information, we control this channel.

Which is where campaigns come in.

Campaigns are our way of constant contact with our prospects which will give them 3-4 chances per week to learn about our brand and visit our website.

This is how we stay top of mind and create a strong omnipresence.

The campaign’s job is to remind the prospects weekly, create engagement, and create sales from your existing customers.

All three parts of the funnel are meant to curate an environment that creates revenue out of a phone number or email address!

Now tomorrow we’ll get back into the swing of things!