Fake it till you make it

Yeah.

That’s what I’ve been doing, and it’s what I recommend anyone trying to build a skillset and make a business out of it does.

When you realize your offer is a huge part of why you're not gaining any clients or experience, things change.

You go from:

“ My name is Bob, I have been building my skill set in video editing for the past 6 months. Unfortunately, I have no clients, and I think it’s because my market is too saturated “.

( Behind the curtains: Bob just has no experience, and therefore no one trusts him with their video editing projects! )

To…..

“ My name is Bob, I have worked as a video editor for the last year and work with Youtubers that have at least 50,000 subscribers. I can grow your YouTube channel with my editing and it takes me less than a day to turn around any project. “

Now whether this statement is fully true or not, it’s possible.

And what matters is the offer.

Who would you hire if you were a YouTuber?

Obviously the second Bob!

But what if I told you Bob #2 has the same experience as Bob #1?

The reason you’d hire Bob #2 is because of his positioning.

You see,

Whether or not Bob has the experience or not, he can fake it and work his tail off to fulfill his promises.

If you really want it you will find a way.

And when trying to gain clients for your service business, you need to pitch like you have the experience of the person you're trying to become.

That’s why I gained my first client.

I pitched as I knew what I was doing, and then learned everything faster than it takes to find out.

And in that short time, I learned as much as the guy who’s been on the project for the last year!

It’s all about work ethic and problem-solving.

So if you are pitching services, sell your future self and grow into it fast.