Grow Your Online Business with: The Nuclear Effect

The Research Topic: 

Book: The Nuclear Effect - Scott Oldford

How can I build and scale a successful online business?

Why is it Important to me?

• For anyone who wants to start an online business and make real money

• Proven Methodology that has scaled hundreds of online companies to 7 figures+

• It gives direction to those who don’t know where to start

A Deep Dive:

The 6 Pillars that Make You 7 Figures

The Pillars:

1. Marketing Pillar

2. Sales Pillar

3. Product Pillar

4. Operations Pillar

5. Finances Pillar

6. Mindset Pillar

If you could automatically generate an overflowing amount of leads for your business,

the earning potential is limitless.

This is where we start, the most important pillar:

Marketing Pillar:

The Relevancy, Omnipresence and Intimacy Marketing Method:

• building profitable connections with people at scale

• treating the people who you want to know who you are, and serving them value before charging money

Relevancy: refers to the quality of the messages you are sending

• discover your target audience

• provide value to that TA

• relate your messages to your audience

Omnipresence: is the strategic distribution of your message, when your audience feels like everywhere they look, there you are

• they should feel that they are learning something valuable or seeing the results you deliver

• whenever they scroll, get an ad, it is your brand every time

Intimacy: the human connection you form with your audience

3 C’s of Intimacy:

• Connection

• Conversation

• Community

Your message should connect on a personal level to your target audience.

Your message should sound conversational like it came from a real person

Your message should build a community, of those with the same passion

Sales Pillar:

The Four-Step Close:

Step 1: Illuminate your potential client’s pain

Help your prospect understand their pain, how much it costs, and what is holding them back

Step 2: Clearly visualize the goal

Ask them to describe their goals, visions and what motivates them

Step 3: Highlight the gap

Allow them to describe the gap, and ask them what they think needs to change

Step 4: Create a commitment

Reveal your solution as the answer to their pains and problems

Product Pillar: 

When starting a business you can go down two models:

1. Your business will start by charging little money and eventually charge more as you get more credibility

2. Your business charges high ticket offers from the beginning

The problem with #1

• At first, it will be easy to get those low ticket offers, but eventually, you will run out and panic because of the scarcity

• You will then try to automate, spend countless dollars on these tools, and then not break even because the cost to automate rises, and your payout per offer is minimal

Why #2 Works

• High ticket offers from the beginning means you don’t have to scale your audience in panic

• You do less work and make more money

• Customers are taken care of better, so they provide referrals and testimonials

The Four Reasons Why Money Exchanges Hands:

1. To make money

2. To save money

3. Stay out of jail ( mitigate risks, ex: insurance, lawyers )

4. To have a better life

Ask which my product provides results for, and how I align this with my audience’s goals.

Operations Pillar:

3 Primary Roles Within Your Business:

Starter: someone who’s good at sourcing ideas and implementing the best ones with speed and momentum

Operator: someone who can steadily operate a business that’s already gotten traction

Scaler: someone who can take an exciting business that’s operating well and grow it exponentially

A starter can get a business from 0 to the 6-figure range.

A scaler’s specialty is taking that business and exponentially increasing year after year growth in revenue and profit.

Determine which one you are, and find people who can fill the other two roles in your business.

Finance Pillar: 

When to Invest:

• when you have a high level of confidence that the outcome will allow for a level of return on investment within a time you are comfortable with

• when you need to get the momentum going ( spending on training, mentorship, or knowledge )

When not to Invest:

• to sustain something because you're invested, this is loss aversion and the #1 reason why people lose everything

• When you are protecting your ego

• when you are on an emotional high or just got paid a lot of money

4 Types of Cash in Your Business:

Cash Generated: the total contract value of your agreements with clients

Cash Collected: the total amount of money that has been successfully received from your clients

Cash Outstanding: the difference between cash generated and cash collected

Cash Liability: not guaranteed to be collected

Mindset Pillar:

3 Types of Leverage:

1. Leverage of time ( hiring someone or delegating )

2. Leverage of money ( spending money to solve problems and or get results faster

3. Leverage of energy ( spending time or money so you don’t have to think or act )

The Millionaire Mindset:

• Failure is simply a data point that tells us exactly what went wrong

• Success is scarier because most of the time, we don’t know exactly how we achieved it, and we aren’t confident we can continue to produce the same result

• Your net worth comes down to the number of people you help at the extent of that value

• Regularly identify weaknesses, risks, and opportunities, and then DO SOMETHING ABOUT THEM

If you're not pumped up for the next section, I don’t know how!

We're about to learn how to put this into ACTION!!!

Actionable Steps to Success:

Building a Million Dollar Business

Starting Under $10,000 a month:

Reach out to every viable contact you have in:

• Email

• Facebook

• Linked In

• Phone Contacts

• Friends of Friends

With the intention of setting up a meeting with them.

We are going to capitalize on the network effect:

• even if that person wasn’t someone you can serve, they know at least one person who could be a good fit

After you reach out to your entire network and set up countless meetings, follow these five steps:

1. Ask them where they were and where they wanted to go

2. Help them clarify and understand the gap between the two better

3. Show them the possibility of a better future

4. Show them how they can make that possibility a reality

5. Tell them about your situation and why you're motivated to help them

Once you are clear on who you want to serve and what you want to offer:

• create connections and make offers, intimacy is the way you get money to exchange hands

• find exactly who you serve best, deliver results, and create a consistent flow of people using the marketing pillar to grow

• host group lunches, make a Facebook group, if you don’t have value yet, become a connector

• commit to creating content, posting daily, learning from others, and always improving

• find 3-5 people who are a step ahead, 3-5 people two steps ahead, and 3-5 people on your level

• focus on building momentum in the next 90 days rather than making exactly $10,000 a month ( progress is more important than dollars )

That was a lot,

so let’s plan a clear 90-day challenge

to use everything we just learned.

The Capital Challenge:

Your Next 90 Days

Your goal:

Make your first dollar online.

How we will achieve this:

Using the template from the previous section we will use the network effect to find our first problem to solve.

We will design a contract once you find one person to help.

It can be as simple as a written agreement that labels:

“ I will get you these results, and you will pay me if I achieve it for you “

Once we have this contract secured, we now have to figure out how to solve this problem if we don’t know how to already.

This requires:

• research

• outsourcing ( hiring someone else for cheaper to get the results, and taking the profit because you were the one that got the deal )

• trial and error of your own version of this problem

Make sure to set a deadline of when these results will be achieved, and the quality you will deliver.

Now go network, reach out to your current network, and start solving problems and making money!

Additional Resources:

Learn Even More!