How to Funnel 101

If you have no clue how to market your e-commerce store, here’s a simple framework:

1. Traffic

2. Landing Page

3. Acquire Information

4. Flows and Campaigns

Let’s break down each step to building a constant flow of revenue for your e-commerce brand.

1. Traffic

This is comprised of all paid and organic traffic sent to your website.

How do you measure?

• Record daily, weekly, and even monthly website visitors ( you can see in Shopify )

• Determine how much comes from paid ads, and how much comes organically ( check your Facebook Ad Account stats )

• Look on Klayvio Sign Up forms and see how many viewed vs converted

Organizing these numbers helps you visualize how much traffic is generated to your store, and how much converts ( to email, SMS list, or as a customer ).

Once we have a visual of this information we need to check our landing page for optimization:

2. Landing Page

This step can make or break your funnel, once you learn your traffic to conversion rates and you find out it’s low.

You are going to want to fix it!

But what if the solution has been right in front of you?

Your website is everything.

• Make sure your landing page is optimized for mobile ( between 60-70% of traffic comes from mobile )

• Test and reduce loading times for pages

• Optimize button colors, fonts, and copy funnels

• Put bestsellers and easy add-to-cart options and upsells

Now the last piece to the top of the funnel:

3. Acquire Information

This consists of the sign-up forms.

Your submit rate should be a healthy 9-11% if you want to be fully optimized.

This can be fixed with a couple of methods:

• Use a resource like Alia Pop-Up Forms to build an effective pop-up

• Change the copy, keep it short and simple, and always offer a discount

• Add popping images to draw the viewer’s eyes to the pop-up form

• Add a teaser in the bottom corner of the website, so even if a viewer clicks off the form it stays in their sight

• Make the X so hard to find they end up giving their information to move on

And if you haven’t already, enable the option on Shopify to provide an option for customers to enroll in marketing at checkout.

Now that we have a strong basis for consistent flow…..

We unlock the cheapest form of sales:

4. Flows and Campaigns

This is your automatic communication and consistent engagement with your list of subscribers.

Having the highest ROI while being the cheapest, its why email marketing is so profitable.

Your flows and campaigns should sit around 50/50 or 60/40 when it comes to the percentage split in revenue.

To maximize both their revenue outputs could take hours to explain in detail, put simply:

Hire someone to set them up right for you.

If you don’t know where to look, just book.

Leave a reply to this email and I’ll set you up with all you need to maximize your store’s revenue.