*Ding* Another Stripe Notification

Ever since I started practicing writing almost daily, it’s led me down paths I thought I would never end up.

For example, now I am building out a model to capture revenue on the backend for Ecom stores, which could increase revenue up to 30%

Which is insane!!

30% could mean an extra $30,000 A MONTH for a small Ecom Brand doing about $100k a month in sales.

It comes down to a strong funnel and half-decent copy.

Yeah that’s right, the guy who obsesses over writing copy is telling you that killer copy isn’t needed for this funnel.

But what exactly is going to add 30% to an existing Ecom brand’s bottom line??!?

Here’s a quick breakdown:

This is top of the funnel….

The whole point is to show the directional flow into the Ecom store’s website, and the possible outcomes.

I won’t go over every circumstance, but to enter my backend revenue flow the ideal situation is for a prospect to end up being added to the email list.

From there…. The brand hands off the hat to me….

We start with Before the Sale Automations.

Before we even dive in, you need to understand the purpose of every segment:

Each Segment of Email Sequences is designed to ACTIVATE when a prospect has enacted a specific behavior that triggers an email flow to be sent in response to their action.

This is why these flows are so profitable, the emails sent address a direct phenomenon the prospect has recently encountered. ( Leaving it top of mind, and ready to capitalize on the prospect’s buying behavior)

So in short, the Welcome Sequence is activated when a prospect is first signed up to the email list.

This email flow sends out 5 emails with time delays of up to a day between each and is known as the most powerful flow.

This is because we capitalize on the customer’s interest, it’s the same reason you walk out of target with 5 more items than you intended.

It’s the art of the UPSELL.

That’s a topic I could go hours on, but right now let’s stick with the funnel.

When prospects sign up to our email list, they most likely do so because they are interested in buying or already bought.

So our job is to channel their desire and stay relevant in the consumer’s mind, so when they are heading to checkout with the 10% off code we give them in our first email, they realize they also need a complimentary item to go with the main product they are now buying at a cheaper price.

Math right? If I get something for cheaper, then I can buy something else because it’s like I am getting more value for a similar price…

This is exactly what’s going on in the consumer’s mind, and is the exact buying behavior we work to instill with the 5 email sequence.

Before this email gets too long let’s close off with the purpose of the other two blocks:

Cart Abandonment Sequence:

7 out of 10 buyers leave items in their shopping carts online, our goal is to give them a fun and quick reminder they did so, and potentially close the sale.

Even just capturing 1 of those 7 buyers, would produce a 10% increase in revenue.

Like I said, this funnel is some powerful stuff.

Browse Abandonment Sequence:

Imagine going through all the hard work to get a potential prospect on your website, they seem interested so they search for an item you have, they browse your collection, and….

*Close Tab*

We were so close!!!

This sequence sends them a gentle reminder like the abandoned cart sequence, but reminds them of what they were searching for, and a possible offer to push them to buy.

It would be like you searching for and finding a really cool Netflix show, you get up to go get a snack.

And then you come back not even 3 minutes later, to see your little brother changed the TV to Disney Channel and now the show you wanted to watch is gone, you are pissed.

Now just think how convenient Netflix would be if you got an email saying “ Hey you searched for this show, and if you still want to watch it we saved it for you HERE “

You would be so happy, click to watch the show, and this would slowly build a stronger trust system between you and the brand Netflix.

That’s exactly our job with this sequence.

This was a long one, and I didn’t even cover anything as in-depth as I would like, but attention spans are dropping like flies out here so let me drop a cool resource you could use to learn more about this:

I’ve Written 10,000+ Emails. This One Framework Works Best…