Day 7: Product Reviews Make Money?

Let’s run with the example from yesterday’s email:

Buying our premium hoodie and sweatpants matching set.

At this point, you’ve got the clothes sent to your doorstep and rocked in school twice by now.

You’re feeling great, the clothes are holding their quality, and the compliments you're getting…..

Oh, that’s a bonus.

And then one day while you're showing off your clothes at school, you open your phone to an email from the brand…..

“Could it be another drop?”

“Did I win a raffle or something?”

“Subject Line: You deserve another deal”

You read it fast, searching for that discount.

Aha!

“We hope you’ve enjoyed rocking our apparel everywhere you go, and if you want to enjoy it even more we’ll get you a discount on us. All you have to do is leave a review of how much you love our clothing, and we’ll hook you up with a 60% off deal on our exclusive drop for customers like you. Don’t tell anybody about this drop, it’s exclusive to our best customers who got our last drop right away, leave us a review now so you can get 60% off before time runs out! Just like all our other drops, doors close in 5 days…. Tell us how much you love the clothing here, and we’ll get you that discount right away!”

It’s like the clothing Gods are hearing your prayers!

Or is it just good email marketing?

Maybe both……

This is an example of a heavy hitter email: Post-Purchase Review Email

Why is it a heavy hitter?

Let’s run through what you get as a business owner out of this single email:

• Positive Testimonial for your products

• Upsell on a customer’s initial purchase

• Increased LTV per customer

All we do is channel the customer’s desire and use that to our advantage to create a win-win scenario for both the business and the customer.

The customer gets a deal of their lifetime for just simply leaving a review, and we get the 3 benefits listed above from 1 email being sent!

Who knew so much value could be created from 1 customer buying something?

I’ll leave you on this:

Watch this video if you want to know 9 email marketing hacks to earn more revenue for your Shopify store TOMORROW!

( the videos help put all this information I’m throwing at you together )