You never had a choice

Here’s what we got for you today:

🧩 Skill Breakdown

🎯 Actionable Steps to Success

🪙 The Vault

Why did you open this email?

Is it because you wanted to know what crazy person would make a title like that? Or just because you were “ interested “.

The funny part is you probably don’t know the answer yourself, and I am challenging you to pick one.

If you said crazy person you’re wrong, and if you said you were interested you’re wrong.

The answer is a third option you haven’t explored, and it explains the reason you didn’t think of a third option while reading this.

I bet you only had two choices, and here’s why:

I’m in control, you’re probably not…

If you’re reading this, then you are giving me attention, and that’s just the double-edged sword writers use.

You probably read this to get some value, and I probably write this to give it to you.

But what you don’t see in good writing, is the part that gets you to keep going, on and on and on.

Good writers use attention to get what they want, and if they are good enough you have given it to them. Think of any recent purchase you made…

Quick, here’s an example of one I recently made:

Why did I buy it? Because I’m into snowboarding, and the season is coming up.

Why did I buy this one in particular?

Because I read about 10 different reviews, it was a cheaper option and it was on sale.

Let’s go even deeper:

Pre-suasion made me buy it. What is that?

So this buying decision has been over a year in the works, pre-suasion has been easing me up to the idea of going all in on the purchase.

But you could say, “Well of course! That happens with anything “.

And to that, I say you’re right because it’s a skill.

The best marketers are doing it to you, the best ads are best converted when presented in omnipresence.

The skill is making an action so easy to take, it seems unlawful not to.

And here is a framework I am using to build this skill currently, that you can use too:

1. Send your message to a single person ( write to one person )

2. Know everything about that person ( age, interests, pain, etc )

3. What do you want that person to do?

4. How can you make it easy for that person?

5. What makes something so easy you can’t say no?

6. What decisions has that person made in the past, that can be replicated for similar outcomes?

7. Test, study, implement, repeat

Your message is your creations. The person is a silhouette of your target audience.

To be the best marketer, you almost have to wear the body of the target customer.

If persuasion is your mission, let this be your guide to the answer.

On Sunday: We break down a powerful persuasion strategy.

Stay tuned.

The Vault section is filled today, don’t miss out.

Where all the best resources made for YOU live.

• The book I am reading on Pre-Suasion

  

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