Day 16: Size Matters!

Size matters.

Plain and simple as that.

Segmenting your list is like trying to fit a big hotdog in your mouth:

The size really does matter.

Now before things get weird, here’s a nerdy way to put this:

To increase our deliverability and revenue, we must send segmented lists of our giant list of email subscribers.

Here are the main ones:

Engaged 30 Day

Engaged 60 Day

Engaged 90 Day

Opened Last 30, Clicked Last 90

What are they?

Engaged 30 is a group of our customers that have engaged with our emails within the last 30 days.

As you can expect, it will be the same for the 60 and 90 days.

Engaged meaning: clicked or opened your email

This stuff is common sense:

Send to the list of people who actually want to read your emails!

But when can I send to my whole list?

Every once in a while.

Your main campaigns will be sent 3-4x a week to your engaged group, and every month or 2 send a promotional to your entire list.

What this does:

• gives the opportunity to someone on your whole list to engage with your email and be placed in engaged 30-60-90

• which then adds them to your regular campaigns ready to be sold

We want to do this every once in a while to pick up stragglers, but not too often or it might impact deliverability.

Now that we got the nerdy stuff out of the way…..

What makes a good campaign?

How do I create one?

What does a campaign strategy look like?

All great questions…..

For tomorrow’s email!