Day 11: I thought In-Depth Was Better?

It’s painfully true.

And I’ve seen firsthand emails I have written flop because they weren’t straight to the point and handing out a promotion.

It sucks.

When you spend the time to write an email that you believe is perfect, checks all the boxes and the call to action is at the bottom.

But you forgot the most important part.

You're sending emails to humans, and those humans now have very small attention spans.

You can create engaging copy that is longer form and sell way more than usual, but it’s alot harder than you might think.

Let me explain what I mean: ( and how this will make your brand more money )

Let’s take a look at an email I wrote that completely flopped:

At first glance, you might say:

• It’s a fun email I don’t get it

• It was funny it did its job

• It’s building a relationship instead of sell, sell, sell

These are all true, but why did it produce little revenue?

Because it was too long for the average reader on this email list, and the structure made it hard for readers to fall down the copy into the link.

No matter how enticing the story, your brain subconsciously looks at the words your about to read and says:

“ Nah, too many words, or too long “

Let me show you what a well-structured email copy looks like:

This is from someone in my inbox, that I read his emails almost every day!

I don’t know why I didn’t take inspiration from him, and it’s clear as day why I read his work and nobody reads mine.

His storytelling is strong, the copy structure is engaging, and you want to keep scrolling.

I’m working on incorporating this style into mine currently, and changing my daily emails from boringly educational to making them fun to consume.

As you can see copy takes time, and testing out the wazoo.

So let me drop yall a video to watch from El Copy Goat himself:

WATCH THIS