The Campaign Strategy

Just as it sounds.

This is a mini masterclass on the campaign strategy I am actively using with one 7 figure brand and a strategy that has worked with hundreds of others.

The idea is not to constantly sell.

People get tired of being sold all the time.

When they open email:

BUY NOW!

When they open their phone:

50% OFF BUY NOW!

It gets tiring, and we’re here to build a connection, not just sell them our products.

We do this by taking a creative approach to our campaigns ( our almost daily channel of contact with our customers ).

Imagine this scenario:

You are on a hike through the Arizona mountains, the sun is blazing on your soft skin ( basically turning it to sandpaper ) and you just ran out of water.

As your hiking your way to hydration death, you stumble across a small stream of fresh, Arizona mountain water.

Only issue:

It’s the United States and unfortunately, that water is contaminated.

So your dreams of taking a refreshing swig of water are over……

Until a weirdly relevant Google ad pops up on your phone:

The Life Straw.

Long story short you buy one immediately, and now on any hiking adventure you can always drink straight from the source and never have to worry about being dehydrated again.

New problem:

You are a happy customer with “Life Straw” but you keep getting emails to buy with discounts you don’t need.

Instead of leaving the list, you are just slowly losing trust with this brand, and think the only thing they want is your money.

Until a new marketing strategist joins their team……

Randomly you start getting emails like:

“ 5 Ways to use the Life Straw you didn’t know about “

and

“ How to take care of your Life Straw “

and

“ The best Life Straw Add On’s for the ultimate Hiker “

Suddenly you start opening more of their emails and find that there is so much you didn’t know about your Life Straw.

After a month of getting these educational emails:

• You are suddenly now waiting for new ones to drop

• To learn more and you always walk away with something new or valuable about your passion: hiking

Until one day you get a creative email on their other products that work seamlessly with your Life Straw, on that day you become a customer for the 2nd time.

Why?

Because they built trust, made you want to come back for more, and eventually you fell in love with the brand to the point of buying another one of their products……

And that’s the strategy.

A big difference from the boring: sell, sell, sell.

Tune in tomorrow for a further breakdown.