What does a good campaign look like?

This cannot be answered with just one word or example.

But thankfully we have a lot of good examples.

Let me first introduce you to a website that has really good examples:

reallygoodemails.com

Just as the name states….

It’s got really good emails to look at.

And if the 15,000 emails on there aren’t good enough……

Here’s another one:

milled.com

You can search from basically any brand you can think of:

Now I wouldn’t start copying any of the big-name brands emails because they are on a completely different level than your e-commerce store……

But it’s some inspiration.

So for the 7 and 8-figure brands let’s go over some ideas and a good example of it put to motion.

If you don’t want to just sell, sell, sell in your campaigns here is some ideas to work with:

• Product Education

• How it’s made

• Brand Story

• Fun Facts

• FAQ’s

• Infographics/Blog Post Snippets

And a lot more, but just for general there’s your list.

Let’s take a look at a really good email, and we’ll go over why it’s just that:

Here are some of the key reasons:

• Starts with an interesting statistic about the relevant industry

• Cool-designed infographic to back the copy

• Easy-flowing structure to teach the customer

• Short and punchy copy that teaches you about the header

• Strong Value statement beneath the infographic

• Not too much copy, customer doesn’t feel overloaded

• The product is positioned as the solution

• Relevant graphics and strategically placed CTA button

After seeing a strong campaign the next step is to get out there and create one for your brand, or find a strategist like me to build them for you.

So before we get too in-depth on a topic you don’t have time to learn about:

Reply to this email and I’ll get back to you on creating emails like these for your brand….

or

Watch this video if you want to dive deeper: