What's the Problem?

“What’s the problem huh”?

A 6-foot-tall man with a voice deeper than his father’s grave is speaking to your soul.

*Silence*

You look around in panic, and his voice undertone only grows deeper…..

“I said, what’s the problem?!?”

Now, without anywhere else to look you go teary-eyed, your adrenaline pumping and your fight or flight mode revving up like an engine.

And then……

*Blank*

This was what was going on in my head while trying to figure out the bottleneck to the brand I’m working with.

Utter chaos.

What’s the problem?

Our email marketing revenue is at a measly 24%.

Now don’t get me wrong, 24% isn’t anything to bat an eye at, but we’re shooting for 40 here.

So skip all the fluff, how did I save the day and boost it to 40%?

If you want miracles go read the Bible, but this is real life so let me walk you through my process.

Since I’ve spent some time researching how the e-commerce funnel works I have a basis to go off of.

And here are my results:

CAMPAIGNS NEED TO BE IMPROVED DRASTICALLY

Why did I come to this conclusion?

The lesson of this story:

Consumers get tired of sell, sell, sell.

And guess what our current campaign strategy was doing?

Yeah, I bet you a million bucks you got it right.

This lesson can be used in any business, if our focus is to increase revenue we need to understand our customers get tired of constant discounts and product pushes!

What’s the alternative?

There’s plenty, but here’s a few main ones:

• Educational Content

• FAQ Emails

• Blog Snippets

• Micro Topic Deep Dives

• Highlight One Benefit

Now this is curated for email marketing, but if you are on my list that’s why your here!

So after thinking through this problem, I’ve come up with some ideas, and I’ll leave them for you in tomorrows email.

For now, I’ll send you to a video I think will help with your creative process:

Here you go!