The $824,000 Per Month Strategy

📜 Sunday Strategy Breakdown

🪙 The Vault

If you knew you would make $10M+ in the next 6 years if you took 10 months to learn a skill, would you?

This was Will’s fate, but he had no idea where he was going and how to make this much money.

His strategy: “ I was just having fun “ - William Brown

So to break this down, I went deeper to find the strategy behind what he calls just having good old fun…

Accidental Success

Will started this $16.4M business by accident, in 2018 he wanted to learn how to day trade because of a documentary he saw on TV.

The documentary made it look so easy, ( which it is not ) so Will decided to watch YouTube videos and learn how to trade.

Investing in the market after doing tons of research, he struck beginners luck and spent about 8-10 months trading making $8,000 before he struck big.

One day he started a Twitter account to share his trades and connect with other traders in communities. This was a step in the right direction.

Over months he had built up a small following of 2-300 followers when one day his close friends asked him to come over and teach him trading for 2 hours in exchange for $50 because he saw how well Will was doing trading.

The friend took notes on a Word document that Will later got his hands on.

He made it look nice, summarized the notes, and sold it to a couple other of his friends with similar questions,

Making him his first $250

As his friends asked more questions, he answered and added them to his product. Like any good businessman, he fulfilled their wish and increased the price.

He turned this into an 8-9 page pdf over the months of upgrading this Word document, taking the price from $50 slowly up to $200 with the added value.

Alongside the pdf, he started making videos to add to this product and offered 1 to 1 coaching.

From when he started this Word document in May of 2018 to the end of the year, he made $22,000, not bad!

This is scaling fast…

Now with confirmed knowledge that his product worked and that it provided value, he started to expand into different product models that generated him even more money…

Separating his knowledge into tiers:

Bronze tier for about $200 ( just the pdf )

Silver tier for about $400 ( pdf and videos )

Gold tier for about $800+ ( pdf, videos, coaching )

With this new tier system, he started a YouTube channel and made his website to continue to build an audience who was ready to buy.

His YouTube channel became a funnel, here’s how it worked:

Make YouTube videos → Send viewers to Twitter → Close in the DMs or on a booked call → Gather Testimonials, Post, Repeat

This funnel generated him about:

$250,000 in 2019

85% or more profit, and he didn’t run ads yet…

The expenses were low software costs and his lean team of 1 other person working for him.

Let’s keep scaling…

The YouTube ad Gods Blessed Him

One day while he was watching YouTube he got an ad from a creator who was selling a course on how to run YouTube ads for 8k.

He Booked a call and bought the course for $8,000.

It might seem like a lot, but what it taught him, was incomparable in return…

Learned to run YouTube ads, build sales funnels, and write sales scripts. Taking this newly founded knowledge, he began executing and seeing immediate results:

And continued spending upwards of 25k a month…

This scaling method led his business to hit $1,300,000 in Revenue in 2020

4xing the company from the previous year.

Now he knew he was onto something.

The Dubai Effect

As his business scaled, so did his taxes, not good.

So like any normal decision you make on a Tuesday, he joined Sam Ovens mastermind for $36,000 for the year.

This decision saved him so much more in the long term, as he engaged with members of the community and they helped him move to Dubai which cut his taxes significantly allowing Will to continue to scale.

Will moved into a new “product model” which was webinars.

The new approach created an overflow of work which led Will to expand his team to several coaches.

In 2021 he was averaging about $300,000 a month in revenue.

Although this sounds amazing which it is, his profitability took a hit in the meantime.

He would now only generate about 1.8x on his ad spend, it seemed he scaled too far.

For Example:

Spend $100,000 on ads

Make back $180,000

Only $80,000 Profit

Changing Direction

Toward the end of 2021, Will joined Cole Gordon’s mastermind for $64,000 for the year. If your pockets don’t hurt by now, mine do…

This mastermind changed his business into a sales funnel model. The business took a big hit.

Going from $300,000 a month down to $60,000 a month.

Yikes…

But guess what went up…. Profitability!!!

Now that it was down to just him he grinded 10 sales calls a day for 6 days a week for 3 months!

Eventually, he brought on 2 sales reps to handle the increase in the volume of sales calls and automate the business.

With more time on his hands now he could scale, so he built software around his trading knowledge and created a Mastermind product.

Let me show you the increase from 60k a month, it’s a big number.

The Peak and The Exit

With the ultimate program he had built he increased the price.

Reaching about $8,500 per product at its peak.

In his strategy, he noticed the quality of customer changes that happened when his price went so high:

• Support tickets went down

• Quality of clients went up

• More people would finish, get results, give better testimonials

This all led to his biggest month with $824,000 in revenue, I told you, it’s a big number!

Just as he hit his peak, he wanted to sell his business because of his success. But only 2 other people have successfully sold an e-learning company.

That didn’t stop him…

After a private firm spent months with him sorting it out, he became the 3rd.

William Brown generated $16.4M from his business over the 6 years it ran and earned millions from selling his company to a private firm.

If “ You can do it if you put your mind to it” was a person, this might be it…

Tuesday we learn how a dentist dropped his high-paying career to pursue a skill that filled his purpose…

Tune in 📻

Did you check out The Vault section? ( I left a little message for you below it )

Where all the best resources made for YOU live.

• His exact strategy in a book, step by step process ⬇️

• This broken down into a short video