A $16.4 Million Decision

Here’s what we got for you today:

🧩 Skill Breakdown

🎯 Actionable Steps to Success

🪙 The Vault

$16.4 Million in about 6 years.

That’s how much money William Brown made from this skill set.

He made a small decision that resulted in skyrocketing numbers, but it’s a little different than you might think.

One day when he stumbled across a TV ad, it opened the world of the trading market to him.

Down the rabbit hole he fell, and he did make some pretty good money, turning about $500 into $8,000 in about 4 months. But that’s not the impressive part.

One day his friend saw his success and asked Will if he would come over for a couple of hours to teach him how to trade.

Will was paid $50 for this, setting off a lightbulb…

He was now determined to dominate a new skill set that could make him more money than his trading:

A Microsoft Word Document

No that’s not the skill, but what led him to making his first $250 in this new industry.

Will now needed a way to document his authority in trading, and exchange his knowledge for hard cash.

Here’s the idea:

Would you pay $1,000 to learn how to make $5,000?

Any person with brain cells might answer yes, which is why Will knew he needed to reach into this untapped market—taking the Word document and expanding to a new 4-figure design.

Will created a series of info products in the form of:

• Online Courses

• Masterminds

• Ebooks/templates

• Coaching

These forms of educational products dominate the $50 word document he started with, leading him to charge upwards of $5-10k for higher ticket products like “masterminds” and “coaching”.

But how did he get anyone to pay him this much money?

Authority Works

When you search “How to day trade” on YouTube, what comes up?

The first result I got is a free resource to teach you day trading, but what don’t you see?

In the video, in the description, are all links to his “info products” that will dive deeper into day trading. The result:

He’s able to sell 5-10k products because he has built himself as an authority to any day trader or starter who wants to make as much as he did.

Simply put, find people who want the (dream outcome) you have achieved, and show them how to get there.

Which is exactly what I’m going to show you how to do:

This framework is not for everybody because you need to master a skill before you can charge anybody to teach them about it!

But even for those who are developing a skill, there is a way to reach your first paying client without spending years to learn it:

Teach Crawling

Can you type faster than someone else?

If you can type at 85 WPM and someone you know can only type at 40 WPM, just because you're not a master typer doesn’t mean you can’t help, you can still teach that person how to get where you are or close to it!

And you can charge for it if that’s a burning need they have!

Walking

The difference when starting an info product business that will scale to 6-7 figures and one that will not, is knowing your stuff!

If you had 5 years of experience, your average WPM was 200 and you created a course to teach me how to reach 100 WPM, I would be way more willing to give you my money!

Taking 10 Steps

1. Find a skill or passion and learn any and everything about it

2. Join and find communities that have people of the same interest

3. Connect with members of these groups, and be involved in the community

4. Once you know more than most, or have a unique success point, start helping new members of the community for free

5. Help 5 people for free, ask for their testimonials and pictures of their results in turn for helping them

6. Post those results/testimonials to the group/social media/internet

7. For every person you help for free, ask if they know someone else who could benefit from your help ( if they haven’t already referred you )

8. Charge the new people referred to you at an 80% discount of the full price your service will be once your “experienced”

9. For every 5 people you help, lower the discount by 20%

10. As you help more people, find the most common problem they have after using your service, solve it, and add to your offer to make it more “ Push Button”

This can only get you so far, so I found out how he turned this small decision into a cash-flowing business:

On Sunday we cover his strategy that generated $16.4M in just 6 years!

Tune in 📻

Left a little note for you, and some gifts in The Vault section, take a look ⬇️

Where all the best resources made for YOU live.

• Get his info product playbook:

• Dive Deeper on Will’s strategy:

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