Day 10. We lost em'

What happens if they stop buying?

Or if they aren’t engaging on the list anymore?

Well, we got an email sequence for that too!

AFTER DELIVERY AUTOMATION: WINBACK SEQUENCE

Now let’s say you bought your mom a mug online for Christmas.

About a month later you are going to get an email from that brand that might go along the lines of:

“Been a while, we miss you”

or

“Been a minute, here’s a discount”

So the way we can take customers that were on their way out of our funnel back in:

With a sequence of emails to remind them we exist, and give them bigger and better discounts until they make an action.

Omniprescence is huge.

If you live under a rock and don’t know what omnipresent marketing is you can find it here.

The idea is that even if they don’t want to buy from us or need our products after they buy their mom a Christmas present….

We stick around long enough that they either end up wanting one because of the discounts or know someone else who may like our products and either buy from them or make a referral.

Simple.

Email marketing is all about reminding your customers:

“Hey we still exist, and you might want or like our products. Here’s a reason why you should buy”

If email marketing was one sentence, it would probably be that.

If you are looking to build this win-back sequence where do you start?

I’ll provide you notes from a paid resource for absolutely free, you're welcome…

Now that’s a wrap on the basics of this email marketing system…..

But don’t worry; we have more to cover and still have 20 days left of content!

If you are a business owner and don’t want to spend months trying to figure this out:

Reply to this email and I’ll do a free audit of your store.

If you're trying to become a copywriter or learn a valuable skill:

Stay tuned for tomorrow…..