Another CEO Drops, But This Time It's To Cereal

Imagine buying cereal from a grocery store.

What’s your favorite kind?

Cheerios, Trix, Cinnamon Toast Crunch??

You bring it to the register, check out, and walk out the door.

Before the sun even hits your face upon leaving the building….

*Excuse Me*

You look up, and it’s the CEO of the grocery store corporation.

In shock, you put down your cereal and start to question if your payment went through at the register, and if he is here to stop you…..

“ I wanted to say thank you in person for buying our cereal, it means so much to us and we were so excited you bought the cereal I just had to come meet you! “

When you go home later that day, you have a story.

Is it likely you are going to buy cereal from that grocery store again?

Why would you buy from anywhere else now?

This is the exact feeling we want to instill in our prospects when they buy a product from our brand, no matter how big.

My job as a copywriter is to create that spark of emotion in the customer right after they purchase from us, with the During Fulfillment Automation Sequence.

The first block here (Order Confirmation Email) is where we create that spark of emotion right after they buy our product.

It’s a fun way of making them feel personal, imagine you got this:

“ *Ding* We were just sitting in the office, I was working on the To-Do list and my buddy John was grabbing us lunch. All a sudden we got a notification from (Your Name) and my coworker John sped back to the office to tell me in excitement that we would be shipping (The Product) to (Your City). Forget the food! (Your Name) just ordered! John ran over to the shipment area to get it all wrapped and is loading it on the truck as I tell you this. We can’t wait to get it to you! “

Even if you know it’s an email automation, you feel like you know the guys at the back office preparing your shipment!

Where does the revenue come in?

The copy is meant to build a close emotional connection with the brand, which makes the upsell/offer/promotion seem friendly instead of salesy.

So then we plug it in each of the emails and provide even exchanges like offering a big discount if they leave a review on our product/business.

Sound promising yet?

Tomorrow we will go over the last part of this model, and I’ll go over the monthly KPI’s I am using to track my progress to that fat one mil….

If you are just catching up, then make sure you read the first part to my model adding 30% extra revenue to Ecom Stores.